The Binary Foundation reports that more than half of surveyed adults have used social media networks to search for healthcare providers – a six-fold increase since 2017. More important, 75% of respondents were influenced by online ratings and reviews, with many calling these reviews somewhat or very reliable. Only 9 percent said they do not use online platforms when selecting a provider, compared to 48% in 2017.
After numerous articles advocating technology and social media as the only sources of information valued by young workers, a recent study by MetLife has shown that nearly two-thirds of millennials favored a one-on-one discussion with a benefits specialist when trying to understand their employee benefits.
Believe it or not, millennials even lead other generations in consulting with family and friends on benefit-related issues, showing that they value the personal experience when it comes to complex matters. Because they have become accustomed to the way technology streamlines information, they are looking for the facts without a lot of fluff. Nonetheless, one-on-one consultations and phone conversations are proving to be effective in giving young people the personalized information they need to understand their healthcare benefits and make informed decisions.
A hall of famer was famous for saying the way to succeed was to “hit ‘em where they ain’t.” Well it appears that to succeed in getting information on health, wellness or any other meaningful topic to people born between the late ‘70s and 2000, you’d better hit ‘em where they are… which is likely on Facebook, Twitter or looking at their mobile device. Continue reading
To better connect with younger workers, more and more companies are increasing their presence on social media platforms such as LinkedIn and Facebook. In addition to using these sites to connect with potential recruits, many firms are creating Facebook group pages where employees can share experiences and comment about things such as training programs, community service efforts and company developments. Continue reading