Benefits Communicator or Marketer?

Most benefits administration and human resources professionals would agree that for decades, their benefits communication efforts have focused on education – helping plan participants understand their options and make more informed decisions at enrollment. Health care reform and increased pressure to control health care cost increases are forcing employers to become much more aggressive. Many are beginning to expand their role from communicator to marketer in an effort to help employees do their part to help manage costs and take control of their own well-being. Continue reading