If the television in your doctor’s waiting room isn’t yet mixing paid commercials with educational videos, get ready for the fast-growing form of marketing called “point of care” advertising. It’s just one of several ways that technology companies are helping medical device and drug companies reach patients.
In addition, tech companies are also beginning to provide advertising on tablets given to patients in exam rooms and on screens mounted on the wall to offer information about various medical treatments. These companies are also bringing Wi-Fi into doctor’s offices, encouraging patients to opt in to receive notifications from their physician – ad-supported of course. These days it can seem like advertising is everywhere – and it’s looking more and more like your physician’s office is no exception.