According to a recent study by J.D. Power & Associates, a big difference exists between how employers view the effectiveness of employee communications and what employees actually think about the wellness information they receive.
Along the same lines, a 2013 study by The Journal of Health Economics reveals that only 14% of employees understand and take action on basic benefit plan components including deductibles, co-pays, coinsurance and out-of-pocket maximums. Combine these findings and you realize quickly that a need for more effective communication certainly exists. Here are a few things to consider…
Generational Issues – Not only do Millennials or Gen-Xers look at health and wellness differently than Baby Boomers, but they get their information in different ways as well.
How to Communicate – Should you use a printed newsletter or bulletin, or mobile media such as a text message? The best answer may be offering a variety of media platforms so that employees are able to access the information in the way they prefer.
As employees continue to see an increasing share of their compensation going to health care, there may be no better time to focus on wellness communication. For help with worksite wellness and effective wellness communication, talk to us today.
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In cooperation with NAEBA
